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Android phone UI concepts

Role
Principal Designer
Work
Competitive research · Store visits and interviews · Concept models · Concept validation
Status
Future concepts
Four concepts compared: Android Classic, Elegance, Aquos Surface, Capture & Share
Four concepts compared: Android Classic, Elegance, Aquos Surface, Capture & Share

In 2011 Sharp was developing an Aquos Android phone for the US and needed an interface that stood out among premium Android devices.

Explore distinct interface directions and test early whether consumers valued them.

I reviewed premium Android and non-Android phones, visited carrier stores, interviewed Android users, and helped validate four concepts with consumers.

From the work

8 pages from the original deliverables · select to enlarge

Deliverables

  • Competitive research27 pp
  • Concept review one54 pp
  • Research summary and concept validation23 pp
  • Phone concept wireframes12 pp

Full decks and specifications available on request.

Redacted for client confidentiality.

mistycripps@protonmail.com