Browse and discovery redesign
Blockbuster's online rental site was adding video on demand and used-DVD sales, but its catalog navigation was hard to extend and to use.
Bring renting, buying and on-demand into one browsing experience and encourage discovery, raising average queue size from 26 to 30 titles.
I compared nine navigation models with pros and cons, mapped rent, buy and download flows, and defined the IA and wireframes behind the visual comps.
From the work
8 pages from the original deliverables · select to enlarge
p. 8
Key usability findingsExploration review
p. 11
Entry points into movies: current and futureExploration review
p. 14
Navigation exploration: catalogs in navigationExploration review
p. 17
Navigation exploration: faceted filteringExploration review
p. 18
Navigation exploration: hyperbolic browsingExploration review
p. 24
Experience flow: rent a movieExploration review
p. 28
Information architecture: rentExploration review
p. 36
Visual comp built on the wireframes: rent movie listExploration review
Deliverables
- Exploration review: goals, users, navigation models, flows, IA, comps, ad units49 pp
- Navigation explorations and wireframes (appendix)24 pp
Full decks and specifications available on request.
Redacted for client confidentiality.
mistycripps@protonmail.com