Yahoo! Relationships
Yahoo!'s Lifestyles group saw relationships, parenting and self-discovery as a major audience opportunity for a new Y! Life property.
Define a Relationships property that went beyond expert articles to real stories, role models and community.
I analyzed competitors, ran an open card sort with 1,089 participants, created personas, storyboards and moodboards, and built the site's ontology.
Foundational work for the property; it hadn't launched by the time I left Yahoo!.
From the work
8 pages from the original deliverables · select to enlarge
p. 18
Open card sort dendrogram: user-generated categoriesProduct council presentation
p. 5
Persona: ChristinaPersonas and storyboards
p. 6
Storyboard: ChristinaPersonas and storyboards
p. 9
Persona: MaddiePersonas and storyboards
Moodboard: empowered, strong, confidentMoodboards
Moodboard: accepted, realMoodboards
p. 1
Competitive feature chart: pregnancy and parentingCompetitive analysis
Competitive feature chart: self discoveryCompetitive analysis
Deliverables
- Product council presentation24 pp
- Competitive charts, personas, storyboards, moodboards12 pp
- Ontology1 pp
Full decks and specifications available on request.
Redacted for client confidentiality.
mistycripps@protonmail.com