Business website information architecture
Optus was moving its website to Adobe Experience Manager, and its business section spread offerings across many layers and duplicate pages.
Recommend a simpler business IA that serves small businesses and larger fleets, and supports the phone and tablet sections.
I inventoried the content, mapped the current IA, and proposed a streamlined future IA with written rationale, using stakeholder interviews.
From the work
8 pages from the original deliverables · select to enlarge
Current IA: For You sectionCurrent IA
p. 2
Initial concept for a streamlined business IABusiness IA ideas
p. 4
Rationale for streamlining the IABusiness IA recommendations
p. 12
Services breakout: mobileBusiness IA recommendations
p. 1
Future IA: business section, annotatedFuture IA
p. 9
UX model: phone and tablet pageSprint 1 review
p. 12
Phone and tablet landing wireframeSprint 1 review
Phone and tablet landing page (top section)Page wireframes
Deliverables
- Content inventory305 rows
- Current-state IA maps2 pp
- Business IA ideas and rationale34 pp
- Future IA: business section (options 1 and 2)10 pp
- Sprint 1 review: UX model and phone and tablet wireframes22 pp
Full decks and specifications available on request.
Redacted for client confidentiality.
mistycripps@protonmail.com