Next-generation TV opportunity areas
In 2011 Microsoft was exploring how to combine traditional TV with its software and devices, chiefly the Xbox 360.
Identify opportunity areas where Microsoft could redefine the TV experience for consumers, Microsoft and the content ecosystem.
I built a framework of five components, interaction, identity, content, context and Television+, defined ten opportunity areas with insights and trends, and analyzed competitors such as Apple.
From the work
8 pages from the original deliverables · select to enlarge
p. 3
Claro + Xbox + TV: value for consumers, Microsoft and the ecosystemOpportunity areas
p. 4
Five components of the next-generation TV experienceOpportunity areas
p. 7
Opportunity: create a TV operating systemOpportunity areas
p. 8
Insight and trends: a TV operating systemOpportunity areas
p. 15
Opportunity: make TV socialOpportunity areas
p. 17
Make TV social: needs, trends and playersOpportunity areas
p. 27
Insight and trends: anytime, anywhere TVOpportunity areas
p. 3
Competitor analysis: Apple's enabling technologiesFellow travelers
Deliverables
- Opportunity areas checkpoint (v10)32 pp
- Fellow travelers: competitor analysis (Apple)5 pp
Full decks and specifications available on request.
Redacted for client confidentiality.
mistycripps@protonmail.com